Our Mission –

To offer a staple range of beautifully designed eyewear at a fair price.

The Collection –

Ashton Riley frames are thoughtfully designed by our in-house team in Britain.

We offer a personal service, working closely with opticians and listening carefully to customer feedback. Each frame is designed, developed and created to meet real customer’s needs.

Ergonomically designed, all materials are selected based on comfort, durability and style. We specialise in quality, commercial shapes that provide unrivalled value.

With over 20 years experience, we have built strong relationships with our trusted suppliers who share our vision for high quality eyewear and close attention to detail. All Ashton Riley products are put through our rigorous quality control tests before making it into our carefully selected range.


Ashton Riley is one of a collection of brands available from our parent company Eyewear Direct.

Eyewear Direct design, manufacture and distribute sun and optical collections, bringing together a unique offering that is tailored to maximise customer satisfaction.

Each collection covers a different area of the eyewear market; whilst all share the common DNA that runs through Eyewear Direct. Delivering amazing value for money.

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